Rhodius Water

RHODIUS is mineral water with substance. Originating from a deep artesian source in Germany’s volcanic Eifel region, its distinctive mineral profile inspired a new identity that brings together natural provenance, premium quality and an active, contemporary attitude.

Client:

Year: 2000

Categories: Campaigns, Ideation, Packaging, Strategy

Background

The mineral water category has become increasingly difficult to differentiate, with many brands relying on similar visual codes and messages around purity and nature. At the same time, changing drinking habits have challenged the relevance of bottled mineral water that is why making a clear reason to choose more important than ever.

Brief

RHODIUS is one of Germany’s most highly mineralised mineral waters, sourced from a 500-metre-deep artesian spring in the volcanic Eifel region. Our task was to turn these qualities into a distinctive premium identity and make mineral water feel relevant, energising and naturally part of an active lifestyle.

Solution

The new design puts the origin of RHODIUS centre stage. A refined brand mark, expressive landscapes inspired by the volcanic Eifel and a clear colour system give each variety its own character. Together with the transparent bottle and reduced layout, the result feels natural and premium, yet confident enough to stand apart in the category.

We wanted to make the source visible without falling back on familiar mineral water clichés. The volcanic landscape became a distinctive visual asset connecting RHODIUS directly to its origin while giving the brand a stronger, more ownable identity.

The new identity came to life in the TRINK BIG campaign. Bold typography meets energetic moments from sport and everyday life, turning hydration into a positive call to get moving, aim higher and make more of the day, with RHODIUS always at the centre.