Sultana e Guarnaschelli

Two single vineyards; two soils; two stories told in coordinates: VIGNA SULTANA and VIGNA GUARNASCHELLI turn Feudo Maccari‘s most prized Nero d‘Avola plots into labels that read like a cartographer‘s field notes. Built for collectors, not casual drinkers.

Client: Feudo Maccari

Year: 2023

Categories: Branding, Packaging, Wine

Background

Two limited single-vineyard Nero d’Avola wines from Feudo Maccari in Sicily’s Val di Noto, each sourced from a distinct cru with its own soil, altitude and exposure. The series draws inspiration from the nearby Riserva Naturale Orientata Oasi Faunistica di Vendicari, whose coastal landscape also inspired the claim “Nato dalla brezza del mare” (“Born from the sea breeze”). The reserve’s distinctive flora and fauna became an integral part of the visual identity, giving the wines a strong sense of place long before the first sip.

Brief

The challenge: communicate precise, almost scientific vineyard data – coordinates, altitude, soil composition – in a way that feels collectible and luxurious, not like a spec sheet, while clearly distinguishing one cru from the other.

Solution

We treated each label like a cartographer’s field journal: hand-lettered vineyard names, exact GPS coordinates, a hand-drawn map of the plot overlooking the sea and the Vendicari Nature Reserve, and detailed illustrations of real terroir elements — including seashells and fragments of vineyard soil. Inspired by the landscape of Vendicari, native plants and wildlife are woven into the artwork, reinforcing the wines’ origin and the idea behind “Nato dalla brezza del mare.” Gold foil unites both wines as one family, while the individual maps, soil tones and vineyard details give each cru its own unmistakable identity. A matching gift box completes the pair as a collectible edition.

It is the essence that matters: the Mediterranean breeze, seashells returning their minerals to the earth, and the scents of a protected landscape where wild rosemary, thyme and native herbs perfume the air.

Photos: Daniela Marchi

“Creating the labels for Vigna Guarnaschelli and Vigna Sultana meant giving a face to two wines that represent the pinnacle of our exploration of Nero d’Avola. The graphic design team approached this responsibility with great sensitivity, transforming our vision into an elegant, cohesive design with a strong sense of identity. The result was very positive: two labels with great personality that convey the terroir, the character of the vineyards, and the philosophy of Feudo Maccari in a contemporary style destined to stand the test of time. It proves that when content and design speak the same language, something truly special is born.”

Antonio Moretti Cuseri

owner of Feudo MAccari