Raumland
Raumland – A New Expression of Excellence. A brand transformation that gives one of Germany’s leading sparkling wine houses the presence its quality deserves.
Background
Raumland is Germany’s most awarded sparkling wine estate and a benchmark for traditional-method sparkling wines. Founded by Volker Raumland, the winery has shaped the reputation of German Sekt for decades. As the next generation took over, the brand was ready to reflect its extraordinary heritage and uncompromising pursuit of quality.
Brief
Develop a new brand identity and packaging system that honors Raumland’s legacy while positioning it confidently for the future. The challenge was to express the prestige, craftsmanship and ambition of a house often regarded as Germany’s answer to the great Champagne producers without losing its authenticity.
Solution
We created a refined and timeless identity that gives the brand the presence its exceptional wines deserve. Through a more distinctive visual language and premium packaging, the new design makes Raumland’s uncompromising commitment to quality immediately tangible. The relaunch has been enthusiastically embraced by customers and reinforces Raumland’s position as one of the world’s leading sparkling wine producers.
“When looking for a partner for a new Design, Ruska Martín Associates quickly caught our eye. We wanted a design agency specializing in wine, that were able to reflect the individuality, style and signature of each winemaker. The many projects that Ruska Martín Associates have designed express exactly that: creativity, uniqueness and just the right amount of courage.”
Marie-Luise Raumland
Geschäftsführerin beim Sekthaus Raumland
CARE FOR THE DETAIL
The world is not a disc. The world is a Plaque de Muselet. With a knight leading the way.
Photos: Ragnar Schmuck, Peter Bender, Oliver Ruether
Family-owned. VDP.
Volker Raumland redefined German Sekt by combining bold innovation with a profound respect for tradition. Today, Marie-Luise and Katharina continue this journey, carrying his vision into the future with the same dedication, curiosity and pursuit of perfection.
SPECIAL EDITION – Triumvrat
Our challenge was to create an identity for Raumland’s flagship cuvée that reflects its uncompromising pursuit of excellence while allowing every vintage to express its own character. The result is a timeless design that remains unmistakably Triumvirat, yet celebrates the individuality and quality of each release.
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