Number of the day:
$3.1 billion. That’s how much Gen Z spends on alcoholic beverages each year. Older generations? Over $23 billion.
The reason: a clear shift. Health is status. Control is cool. Alcohol? No longer the measure of all things. And yet 90% of non-alcoholic products on the shelf look as if they want to apologize for their existence.
What’s missing? Attitude. Quality. Independence. We believe that alcohol-free doesn’t need to be less demanding, but more. That’s why we develop brands that have 0.0% alcohol
– but 100% character.
Our designs, with radically different strategies.
Infinitea
Soberly speaking… this might just be the most exciting thing to happen to tea since boiling water. Raise a glass to curiosity, craft, and a client brave enough to say: make it a bit mad.


Renderings: Thomas Werle
OhNO!
A toast that needs no excuse: OhNO! is the alcohol-free wine and sparkling line that swapped „0.0%“ disclaimers for pure glamour. Designed for rooftop bars, beach clubs and dinner tables that don‘t do compromise. Say Oh NO – and mean Oh YES.





FREITAG! for HAWESKO
Bright colours, flowing shapes and delicate botanical elements create a label that feels fresh, light and full of optimism. A design that captures the carefree spirit of Friday and brings it to every day of the week.

Photo: Oliver Schwarzwald
NEINSCHORLE
Provocative in name, charming in appearance: NEINSchorle is the organic wine spritzer that shows attitude – and has fun doing it. Designed for beach bars, festivals and trendy restaurants. Say NO and get a big YES from the crowd.


Renderings: Thomas Werle
JF-Zero for Weingut Flick
The iconic Joachim Flick lion meets fine botanical illustrations to create a label that feels fresh, elegant and contemporary. Restrained colours and clean typography let the illustration take centre stage proving that alcohol-free can look every bit as sophis-ticated as the wines that inspired it.



ZEROZZANTE for Raumland
No light version, no fruit juice with a label. Instead: sparkling enjoyment on a par with champagne. Cold-pressed, unsterilized grapes – as is customary at Raumland: uncompromisingly good. Wild apple & Dornfelder. Zero alcohol. Maximum method. Raumland, of course.


Zero Gravity for HAWESKO
Tea to toast with! The new Gravity combines finely balanced tea extracts with dealcoholized wine and lively carbonation: tea, wine, and fizz in a perfect triad of depth, structure, and effervescent delight.


OHLIG Zero!
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