Background

Some call it destiny, others coincidence. Ralf Wenzel set out without a master plan and found a valley he simply couldn’t leave behind. There was something about this place. A unique constellation of landscape, energy and possibility that created an irresistible attraction. That moment became the essence of AQUI. A new way of thinking about wine: shaped not only by the constellation in which it is grown, but also by the constellations it creates, where it is shared, experienced and brings people together. Because creativity begins with seeing the connections before anyone else does.

Brief

AQUI is not about romanticizing winemaking. It is driven by curiosity, intention and experimentation. Every decision is a conscious reduction to the essentials, removing everything that is unnecessary to discover what becomes possible when only the most extraordinary elements remain. The brand challenges conventions and embraces the unexpected: AQUI is a place where innovation begins with terroir and extends into every aspect of the brand. The ambition is not simply to produce exceptional wines, but to create new perspectives on what wine can be.

Solution

The breath of the Andes. Magnetic encounters. Unfolding the region’s geology. Reaching for the clouds. The moment of discovery. These were the strategic territories we explored and presented as the foundation of the creative process. Together, they shaped the thinking, defined the brand narrative and ultimately led us to AQUI: the beginning of a distinctive identity rooted in place, curiosity and discovery.

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