How do you connect with a broad international audience while making the brand feel local to each one?
From skincare essentials and body care products to shampoos, sunscreen, and cleansing wipes: NIVEA has become an integral part of daily personal care routines around the world.
Together with NIVEA, we’ve designed packaging, refined existing designs, and brought limited editions to life.
From the initial idea through visual design to cohesive thematic worlds and storytelling, we’ve created products that bring the brand to life and connect people across generations.
The iconic blue tin is one of the world’s most recognizable skincare products. Beloved across generations and cultures, it has become a familiar fixture in households around the globe. But its true home is Hamburg, where the story of NIVEA began. Today, Beiersdorf’s portfolio extends far beyond the legendary cream.
We are proud to have helped shape some of these products: from the packaging and visual themes to the stories that make each brand unique.
All photos: NIVEA, Ruska Martín
Have a nice hair day!
Sometimes, all it takes is a line to make a brand feel new again. We wanted NIVEA’s first dry shampoo to speak the language of mornings, mirrors, and Instagram captions. The typography took center stage, oversized, cheeky, and self-assured, because this product wasn’t made to hide, but to flex.





Limited Edition: Extreme Wild
Where brand heritage meets a nature: a Limited Edition with a packaging that fuses raw nature with urban cool with illustrations that evoke the rush of showering under an open sky.



Dusch Mousse
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Tonerde Dusche
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Mizellen Wipes
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Winter Moment Dusche
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Winter Moment Bodylotion
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Eco Deo
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Mix Me!
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Zarte Köpfe
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Hair Styling
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NIVEA Tales
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Lavendel Bad & Bodylotion
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Summer Happiness Shower
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Limited Edition: Miracle Garden
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Solid Shampoo
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PH Shampoo
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Shampoo Range
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Limited Edition: Take me to …
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Limited Edition: Escapism
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Body Soufflée
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After Sun
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SUN Touch Bräunungspflege
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SUN Tropical Bronze
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Shower Oil
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Labello Limited Edition
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Cellular Filler Foundation and Concealer
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8×4 Deospray Limited Edition Monster
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