Quimbaya Ron Artesanal
Craft from the Cane, Power to the People: The Rum That Rewrote the Rules and kicked-off a new independence of the small local Colombian sugar cane farmers.
Background
Until recently, rum production in Colombia was monopolized. A new law finally gave smallholders the right to legally distill their own spirits. The first step into a more inclusive, decentralized rum industry.
Brief
Together with Casa Domecq and Fedepanela, the mission was to empower over 25,000 small sugar cane farmers with a sustainable business model and brand built from the ground up.
Solution
Since it’s Colombia’s very first legal artisanal rum, we couldn’t approach the project just as a product – this is a movement.
Diving into the world of the “trapiches” – traditional cane grinders powered by animals or human effort, who often come from conflict zones or indigenous reserves, ensuring a diversity of rums with different aromas.
Casa Pedro Domecq together with the organization Fedepanela provided approximately 25.000 rural panela producers throughout Colombia a new, better livelihood and enable them to operate independently.
naturally crafted
Given the nature of the project, we kept the design in line: an earthy, crafted, and honest look with a rooted typography and labels printed on sugarcane paper to honor the material and makers alike.
Photos: Casa Domecq, Ruska Martín | Renderings: Tycicle Studio
local origins
The brand pays tribute to the Quimbaya culture, located in central Colombia, which are known for their agricultural and goldsmithing skills. Their gold and ceramic pieces, recognized for their beauty and detail, are exhibited in museums around the world.
limited edition look
This artisanal line launched with just 1,600 bottles, each a limited-edition tribute to a new way of thinking. Every sip supports a real family and a real future.
Hungry for more?
See related cases.
