Neinschorle
Provocative in name, charming in appearance: NEINSchorle is the organic wine spritzer that shows attitude – and has fun doing it. Designed for beach bars, festivals and trendy restaurants. Say NO and get a big YES from the crowd.
Background
NEINSchorle is an alcohol-free organic wine spritzer with natural flavors in Yuzu/Lemon and Cassis. Completely developed from scratch to appeal to a young, humorous and conscious audience.
Brief
No formal briefing. Only the flavors were defined. Task: Create a product that instantly stands out, tells the organic story in a modern way and works equally well in trendy gastronomy and on social media.
Solution
A provocative name, bold typography, fresh color codes and visuals that bring OATLY’s level of irony into the beverage aisle. Positioned as a conscious, alcohol-free alternative – not meek, but bold.
Organic doesn’t have to be beige. We created a visual system that combines fresh ingredients and hand-cut typography into an image language that’s Instagram-ready – and still shouts from the shelf.
Photos: Ruska Martín | Renderings: Thomas Werle
Naming — The Power of NO
Sometimes NO is the better answer. Instead of drowning in a sea of generic “Yes-to-life” claims, NEINSchorle puts conscious abstinence into the spotlight with humor. The name polarizes, sticks – and invites endless wordplay. Our rule: If you can say it in one word, do it.
Turns out…
…boldness is marketable. A name you can’t translate, a tone you can’t forget, and a design you can’t ignore – NEINSchorle proves that breaking the norm isn’t optional, it’s essential.
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